What does Philocaly Mean?

Philocaly means love of beauty in Greek and was chosen because of our commitment to helping every woman see their body as beautiful and valuable. Owner Faith Hovde and her best friend chose the name after months of wandering around the studio saying names out loud, Philocaly was the one that we enjoyed saying the most and it fit our goal 

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How we got started

Owner Faith Hovde is also a highly sought after boudoir photographer. After years of seeing her clients struggle to find quality lingerie that fit, she decided to take matters into her own hands. What started as a side hustle quickly grew as word got out about the lingerie shopping experience she offered.

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Our staff

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The Philocaly Difference